Getcha Schwag On is an NIL campaign promoting Schwab Meat's 'Schwab Dog' as The Official Mouth'sch'watering Hot Dog of Oklahoma Athletics. Featuring two prominent Oklahoma college football players, the campaign sells the idea that the Schwab Dog grants one with 'Schwab Schwagger', a confidence-boosting attitude adjustment. The commercial aired on broadcast as well as ESPN+ digital ads which helped the campaign gain national attention through a popular college sports recruitment website.
